Why CRO is Crucial for Your Website: User Interface Boosting Conversions, Improving User Experience

Calvin Yuda Tama
3 min readFeb 27, 2023

In today’s highly competitive online marketplace, having a website that looks great and functions well is no longer enough. In order to drive more leads and sales, it’s essential to use the Conversion Rate Optimization (CRO) method in your website design. In this article, we will discuss why your website design should use the CRO method and how it can benefit your business.

On the left is the image before the redesign — On the right is the image after the redesign

What is Conversion Rate Optimization?

Conversion Rate Optimization is a process of improving the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. CRO involves using data-driven insights to optimize your website’s design, content, and user experience to encourage more conversions.

From the project I’m working on where the CRO method, a friendly responsive display is really needed

Why is CRO Important for Website Design?

  1. Increases Conversions and Revenue

The primary benefit of using CRO in website design is that it can significantly increase your website’s conversion rate, which leads to more revenue. By optimizing your website’s design, content, and user experience, you can encourage more visitors to take the desired action, whether it’s making a purchase, filling out a form, or subscribing to a newsletter. This can result in a significant boost in revenue for your business.

2. Improves User Experience

CRO focuses on creating a better user experience for your website visitors. By optimizing your website’s design and content, you can make it easier for visitors to find what they are looking for and navigate your site. This can lead to increased engagement, longer site visits, and repeat visits.

3. Reduces Bounce Rate

A high bounce rate can be a sign that your website is not providing visitors with what they are looking for. By optimizing your website’s design and content, you can reduce your bounce rate and keep visitors on your site longer.

4. Cost-Effective

CRO can be a cost-effective way to improve your website’s performance. Instead of investing in expensive marketing campaigns to attract more visitors, you can optimize your existing website to encourage more conversions from the visitors you already have.

How to Implement CRO in Website Design?

To implement CRO in your website design, you need to follow these steps:

  1. Analyze your website data to identify areas for improvement
  2. Develop a hypothesis for how to optimize your website for conversions
  3. Implement changes to your website design and content based on your hypothesis
  4. Test and measure the effectiveness of your changes through A/B testing
  5. Monitor and iterate on your website design to continue improving your conversion rate.


In today’s digital age, it’s not enough to have a website that simply looks good. To succeed online, you need to use the CRO method in your website design. By focusing on creating a better user experience, reducing your bounce rate, and optimizing your website for conversions, you can significantly improve your website’s performance and drive more revenue for your business.

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Calvin Yuda Tama

Expertise in UI/Visual Designer • UX Designer • Nothing can stop me from learning the new things